We’re YoungLA.
We exist for people who are always striving for more, whether that’s becoming stronger, building something from the ground up, chasing a personal goal, or simply showing up every day with the mindset to improve.
Progress looks different for everyone. For us, it’s never been about perfection.
It’s about the discipline to keep moving forward.
Where It All Started
2014, Los Angeles
YoungLA was founded in Los Angeles in 2014 by brothers Garry and Robby Chopra, driven by a shared passion for fitness, entrepreneurship, and building something of their own.
What began with a simple idea—to create stylish, high-quality apparel that fit the modern athlete without the premium price tag—quickly grew into something much bigger. The brand was built on the belief that confidence starts with how you feel in what you wear, and that great apparel should be accessible to everyone pursuing their ambitions.
In 2022, that vision expanded with the launch of YoungLA for Her, bringing the same commitment to quality, style, and performance to women around the world.
Today, YoungLA has grown far beyond apparel. We’re a global fitness and lifestyle brand reaching millions through our products, athletes, creators, retail experiences, and a community united by ambition, self-expression, and the drive to become better every day.
More Than Apparel
Confidence is earned, not worn.
We’ve never believed clothing alone creates confidence.
Confidence is earned through consistency, hard work, and the willingness to keep showing up, even when no one is watching.
Our role is to create products that support that journey, but more importantly, to build a brand that people genuinely want to be part of.
From community run clubs and fitness expos to athlete partnerships, retail experiences, and product launches, we’re creating opportunities for people to connect through a shared mindset of growth.
Because the strongest communities are built together.
Designed With Intention
Every YoungLA product begins with intention.
From the first sketch and fabric selection to fit sessions, wear testing, and final production, every detail is thoughtfully considered to deliver the right balance of performance, comfort, quality, and style.
We don’t believe in creating products simply to fill shelves or follow trends. Instead, we focus on developing limited collections that feel unique, fit exceptionally well, and become staples our community is proud to wear.
Our philosophy has remained the same since day one: premium design shouldn’t come with a premium price tag. We believe exceptional quality should be accessible, and we never compromise the customer experience in pursuit of higher margins.
If we wouldn’t wear it ourselves, we won’t put the YoungLA name on it.
What We Stand For
The principles behind every decision.
01
Ambition
Progress isn’t given. It’s earned.
02
Community
Our greatest strength isn’t what we build, it’s who we build it with.
03
Quality
We obsess over the details because quality should never be compromised.
04
Authenticity
We stay true to who we are, our roots, and the community that got us here.
05
Evolution
We’re never finished. Every collection, every event, every decision is an opportunity to improve.
YoungLA For Her
Redefining what women expect from activewear.
Launched in August 2022, YoungLA For Her was created to redefine what women expect from an activewear brand.
While backed by the scale and momentum of YoungLA, For Her has developed its own distinct identity. It’s a brand built for women who want performance without sacrificing style, and confidence without compromise.
What makes YoungLA For Her different is the emotional connection we’ve built with our community. Every product drop, campaign, event, and piece of content is designed to inspire confidence, celebrate individuality, and create excitement far beyond the product itself. Our customers don’t simply wear the brand, they actively engage with it, champion it, and help shape where it goes next.
Since launching, YoungLA For Her has become one of the fastest-growing areas of the business. But we’re still at the beginning.
Our Journey
From 2014 to today.
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Looking Ahead
The work continues.
The next chapter of YoungLA isn’t defined by how many products we sell.
It’s defined by the community we continue to build.
As we expand into new markets, open new retail experiences, grow YoungLA For Her, and bring our community together around the world, one thing will always remain the same:
We’ll continue building products, experiences, and a brand that inspires people to pursue their best.